Big news in the online gambling world as Mr Green acquires Evoke gaming for €7m.
As you might be aware, Evoke Gaming have brands such as Redbet, MammaMia, Vinnarum casino and Bertil under their umbrella and represents quite the coup for Mr Green. Evoke, who are currently based in Malta and have over 80 staff hope this acquisition will strengthen their brand power, whereas Mr Green are looking to enhance their strategy of developing smaller brands in developed countries.
Per Norman, CEO of Mr Green & Co said in a statement about the acquisition: “Evoke Gaming is an ideal fit for our business plan and strategy.
“We are pursuing our strategy of nurturing a small number of strong brands that can work globally. With Redbet and Mr Green, we have two immensely strong brands addressing different segments and we see major potential to expand Redbet into our existing markets.”
Fredrik Staël von Holstein, CEO of Evoke Gaming added: “Evoke Gaming is on the threshold of a significant turnaround. Mr Green will give us the muscles to continue growing internationally in an effective manner.”
This should go through in the first quarter of 2018 subject to usual compliance. Exciting times ahead for both casino brands - Mr Green and Evoke Gaming.